National Geographic Kids

Nurturing Future Planet Custodians Through Engaging Content

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Inspiring a Generation to Protect
Our Changing Planet

Our world is changing at an alarming rate, with the devastating effects of climate change already apparent. There was a recognised gap in the market for resources that effectively helped children generate empathy for our natural world and understand how to protect.

The critical need was to nurture a future generation of “planet custodians” by helping them discover our planet and learn how to safeguard it from an early age.

This presented a significant challenge: how to transform complex environmental issues and scientific discoveries into accessible, fun, and empowering content that would resonate with children aged 7-12, and their families, across multiple platforms

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Our Approach: A Holistic,
Multi-Platform Educational Strategy

Creature & Co.’s in-house editorial team produces two editions of National Geographic Kids magazine each month: one for the UK/Ireland and another for Australia/New Zealand markets. The magazines are designed to be fun, educational, and inspirational, covering diverse topics about the world’s animals, plants, people, and places.

Print Magazines

Two monthly editions (UK/Ireland, Australia/New Zealand) are produced, packed with fun, educational, and inspirational content covering diverse global topics and history. They address “big issues” like climate change with hopeful solutions, featuring puzzles, competitions, and “Wow!” facts.

The UK edition is 100% recycled paper and completely plastic-free, including packaging and in-house designed covermounts.

Partnerships with brands like Tate Modern and charities such as PDSA are also formed.

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Engaging Social Media

Organic and paid content on Facebook, Twitter, and Instagram reaches almost 60,000 followers.
The strategy focuses on engaging content, brand alignment, and identifying influencers and partners to drive website traffic.

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Instagram

Competition

Save The Planed campaign

Driving Measurable Change

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Dynamic Digital Content (Website & Newsletters)

Bespoke educational content is created for the National Geographic Kids website, reaching over 10 million users annually. This includes 300+ primary resources for educators, linking to the UK curriculum. Content is further distributed via editorial and advertorial newsletters

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Hear From Our Readers

Our mission to entertain, educate, and empower young minds is brought to life through the incredible feedback from our dedicated readers, their families, and educators.

“National Geographic Kids is interesting, engaging, and easy to read, without being patronising. Fantastic photography, engaging activities, much-appreciated film and book reviews and environmentally-friendly, optional free gifts. Plus, it’s a great read for adults, too!”

Interactive Online Events (Webinars)

Creature & Co. develops and hosts events like “Meet the Bug Explorer!”, featuring Nat Geo Explorers and editors, ideal for nature-loving kids aged 7-12. These events educate on topics like rainforest life and insect exploration with 2025 subscribers gaining free access.