Climate Action Plan

Creature & Co. Climate Action Plan 
– Achieving Net Zero across Scope 1, 2 and 3 by 2050 

 
Section 1:  
2024 carbon reporting data observations 
 
What are the major emission Sources?  

• Scope 3: Business Services (57.4%, 783.04 tCO₂e) 
  Heavily driven by printing the Australia and New Zealand magazine because we are using cost instead of activity data. 

• Scope 3: Paper (22.8%, 311.44 tCO₂e) 
  Despite using FSC/PEFC recycled paper, volume and weight still cause significant emissions. 

• Scope 3: Freight – Upstream Third Party (10.25%, 139.73 tCO₂e) 
  Courier and postal distribution largely attributed to Australia and New Zealand 

• Scope 3: Remaining activities under 5% individually. 

Scope 1 & 2 

• Scope 1 & 2 contributes a small amount to total emissions (only 3.8 tCO₂e combined), but relevant for near-term 2030 reduction target. 

Data accuracy challenges 

• In 2024, we were only able to obtain 32% actual usage data (down from 60% in 2023). 

• Spend-based reporting dominates, especially for Australia and New Zealand based suppliers.  

Section 2:  
Strategies for Reducing Emissions  
 
99.7% of our emissions come from Scope 3.  

Printing & Paper (80% of total combined emissions) 

• Printing efficiency 

• We are reliant on our printers to invest in technology to reduce waste in print runs. We are introducing copy re-use as a method to reduce waste in 2026.  

• Newstrade magazine distribution efficiency continues to improve.  

• Newstrade print is declining 

• Shift to digital  
   

 
Freight 
– Consolidate shipments where possible. 
– Negotiate with distributors for low-carbon freight options (electric vans for local deliveries, biofuel blends for long haul). 

Business Services 
Audit and rationalise supplier base to work with fewer, more sustainable vendors. 

Data & Reporting Improvements 

• By 2027, aim for >80% actual usage data to better target reductions. 

• Incorporate paid ad view-based emissions into reporting by 2025. 

• For ANZ, develop a supplier capability roadmap to build emissions reporting capacity over the next 3–5 years. 

Offsetting (only for residual emissions post-reduction) 
For the last 10% by 2050, select high-quality, verifiable offsets tied to nature-based solutions (reforestation, biodiversity protection) that align with company values. 
 
Phased Action Plan